Make AI recommend your business
GEO (Generative Engine Optimization) is the new SEO. While traditional SEO optimizes for Google, GEO optimizes your business so ChatGPT, Gemini, Claude and Perplexity recommend you when people ask for products or services you offer.
Duo Creative Labs is Calgary's first GEO-focused agency. According to Gartner, 60% of online searches will be AI-assisted by 2026. Is your business ready?
How GEO works
1. Audit your AI presence
We scan how ChatGPT, Gemini, Claude and Perplexity see your business today. Free GEO scan included.
2. Build citable content
Answer-first articles, FAQ schema, structured data — everything AI models need to quote you.
3. Strengthen your entity
Consistent NAP, sameAs links, brand mentions across directories and platforms.
4. Monitor and optimize
Track your citations monthly. Adjust content based on what AI models are prioritizing.
GEO vs SEO: What's the difference?
SEO (Search Engine Optimization)
- Optimizes for Google rankings
- Focus: keywords + backlinks
- Goal: appear in search results
- Measured by position and traffic
GEO (Generative Engine Optimization)
- Optimizes for AI recommendations
- Focus: citations + authority
- Goal: be the answer AI gives
- Measured by brand mentions in LLMs
Is your business ready for AI search?
Get a free GEO scan and see if ChatGPT, Gemini and Perplexity recommend your business.
Get Your Free GEO Scan →