+SEO + GEO: How to Appear in AI Answers
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SEO / GEO · 5 min

SEO + GEO: How to Appear in ChatGPT, Perplexity and Google Answers

By Duo Creative Labs ·

In short: For ChatGPT, Perplexity or AI-powered Google to recommend your business you need GEO (Generative Engine Optimization): clear answer-first content, structured data (Schema/JSON-LD) and verifiable authority. SEO gets you to Google; GEO gets you into the AI's answers.

SEO and GEO are not the same

SEO ranks your site in Google results. GEO makes AI models read, understand and cite your business in their answers. Today you need both.

The technical foundation of GEO is structured data (Schema.org) that Google and AI use to understand your content. Combined with answer-first content and cited sources, you multiply your chances of being recommended.

At Duo we build every site following the official Google Search Central guidelines, so your business shows up both on Google and in generative answers.

Official sources

Frequently asked questions

What is the difference between SEO and GEO?

SEO ranks your site in Google results. GEO (Generative Engine Optimization) makes models like ChatGPT, Perplexity or Gemini understand and cite your business in their answers. Today you need both.

What does my site need for AI to recommend it?

Three foundations: clear answer-first content, structured data (Schema.org/JSON-LD) and verifiable authority with cited sources and consistent official profiles.

Does structured data still matter in the AI era?

Yes. It is the technical foundation Google and AI models use to understand who you are, what you do and where you operate, following the official Google Search Central guidelines.

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